Cut the marketing and it comes down to four things: price, content, quality and convenience.
The money
A cable package with sports and premium channels runs $120–$200/month plus box rental — $1,500 to $2,500 a year. A full Zorba IPTV plan is $95 a year. The gap isn't subtle.
The content
Cable gives 200–500 regional channels. IPTV aggregates 20,000+ worldwide plus a large on-demand library — every league, every film industry, every language.
The quality
Stability is where cheap IPTV dies. A serious provider with anti-freeze routing holds 4K through a cup final — test it with a free trial during a big match.
The convenience
No contract, no installer, no box rental. IPTV runs on the Firestick or Smart TV you already own, activated in minutes. The trade-off: you manage your own Wi-Fi quality.
Verdict
If you watch only local TV, cable's simplicity may justify the price. If you watch sports, international content or anything in 4K, the math has stopped being close.